Swarovski’s corporate values, quality standards, and products go back to the beginnings of the company’s eventful history and its founder, Daniel Swarovski. He set an example for employees, and to this day, Swarovski is following his lead: inventive, compelling, responsible, and passionate.

Entitled “Roots,” the first area provides insight into the company’s history, starting with the founder’s birth in Bohemia, and ranges from the company’s establishment in Wattens in 1895 to the present day. It shows important milestones in technological and creative development, as well as glances into the private life of Daniel Swarovski and his family.

Since the company’s beginnings, Swarovski has cultivated close partnerships, not just with haute couture, fashion and jewelry designers, but also with musicians, costume and stage designers, architects, and filmmakers. Against this backdrop, it is not surprising that stars, film producers, and artists use Swarovski crystal again and again to create spectacular effects in the spotlight.

This area, entitled “Treasures,” is dedicated to the brilliant collaboration between Swarovski and major names in fashion and entertainment – because whenever there is a sparkle on the runway, screen, stage, or red carpet, it is almost always Swarovski.

Glittering Highlights

Since its founding in 1895 by Daniel Swarovski in the Tyrolean Alps, Swarovski has stood for innovation, precision, and creative savoir-faire. With the invention of a cutting machine that produced crystals of extraordinary brilliance, a story of dazzling innovation began and continues to this day.

This timeline invites you to explore the many milestones in the company’s history: Discover the first article book featuring illustrations by Daniel Swarovski, iconic jewelry pieces like the Nirvana Ring, the very first figurine, and crystal innovations ranging from trimmings and Hot Fix to Crystal Mesh.

A particularly special exhibit from the history of Swarovski Kristallwelten is the original invitation to the grand opening on October 1, 1995.