The Swarovski Kristallwelten Store, the largest Swarovski Store in the world, brings together all of the company's product worlds, from jewelry to the famous figurines to SWAROVSKI OPTIK and Swarovski light design. The shop entrance puts the visitor to this retail landscape in a multimedia world with a fascinating installation of light and sound that captivates all the senses. The redesign, conceived by general planners s_o_s-architekten, is oriented toward the image of a winding river. Spanned across this riparian landscape is the spectacular cupola, “The Starry Mosaic Sky,” resplendent in hand-finished, shiny, black mosaic tiles by Bisazza. Resting on elaborately decorated columns, it reminds the visitor of a glittering starry sky.  

Glowing white display cases and elements made from fine woods form the banks of the river landscape and targeted lighting creates a variety of spatial moods. The exclusive VIP lounge is situated here as well and offers a warm welcome to members of the Swarovski Crystal Society and guests who would like to become members. Aficionados of artistically staged retail experiences can look forward to regularly changing stagings by international set designers.